Parasocial marketing is all about building strong, friendly relationships between your business and your customers.
Think about influencers. They share stories that make their audience feel like they’re close friends, even though they’ve never met in real life. This connection is called a “parasocial relationship.” It’s powerful, and it creates trust and loyalty.
We take this idea and bring it to businesses.
Our team works with acting schools in Toronto and around the world to find the perfect people to represent your brand.
These actors create fun, engaging videos that tell your story and share your message.
The goal? To make your customers feel like they really know and trust you—just like they would with a favourite influencer.
Analyzing your brand, product, and market to craft a results-driven strategy
Building trust and sales via value-driven marketing and parasocial engagement
Building trust and sales via value-based marketing and parasocial interaction.